Sera Mitchinson is a new autonomous, made in New Zealand fashion brand, bought to you by the designer for Selector Clothing. The range is designed around classic chic work-wear with a twist, with a made to measure and bespoke service offered to get the perfect fit or customized outfit for a big event.

Known for her love of nature and natural fibres, Sera favours a strong silhouette and effortless elegance, and has a penchant for vibrant colour, beautiful fabric and interesting  detail. Her aim is to create favourite pieces for the every day wardrobe, and forever pieces for those special occasions.

Designed with the strong, intelligent, conscious and confident woman in mind, the Sera Mitchinson range is a collection of pieces created to defy fashion fads, with the intention of  being worn for years to come, with minimal impact to the environment along the way.

The range is still officially in development, however a few early releases are available this summer. Please feel free to inquire about any of the styles, or regarding our Made to Measure service.

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